Do not sign up for a CPA account and expect the name of your brand to speak for itself. Even if the brand you are marketing is fairly well established, you still need to do work to make it even more popular. Failing to do this may result in you losing some of your fans.
Do not hesitate to share links to other sites on CPA. If you come across an article or a video your audience will be interested in, think about sharing it on CPA. It is best to avoid sharing links to website you are in competition against or you could lose customers.
By using the Power Editor, you can get your marketing post into mobile user's news feed, the best way to reach those who aren't using a traditional computer to access CPA. In fact, there are also "Desktop News Feeds" which go to those on computers as well, so you can target both.
Don't ramble on your page. Don't fall into the CPA trap of thinking more posting is best. People don't need to know every last thing you are up to. In fact, if you tend to ramble off-topic, you may actually be doing more harm than good. People follow you for a reason, so keep your focus on what you or your brand does best.
It is truly a myth that every business HAS to be on CPA. The cost of the time taken to plan your campaigns, maintain your page, communicate with fans, and advertise can become a massive burden on a small business owner. Consider carefully if the costs will be outweighed by the profit increases.
Change the tab order on your CPA business page. The tabs will be in vertical order on the left of the page to start with. Under your list of tabs is the "Edit" option. Use this to customize the order of the tabs outside of the Info and Wall tabs. This can help you create a better hierarchy of which tabs should be near the top or the bottom in order to have some stand out more than others.
If you do not have time in the day to maintain a CPA page, you should get someone else to do it. People will notice if your messages become to brief and start to lack substance. It is perfectly acceptable to have someone else run the page while you hop over to this website work on other aspects of the business.
Consider using CPA advertising. By paying for CPA ads, you can reach a larger audience by targeting specific demographics. This can get your CPA page a lot of attention, and that's important. Try it out for a while and then cancel it if it does not seem to be working.
Now that you've learned a little bit about CPA marketing you should be able to put what you've learned into your marketing plans. Make sure that you stay on top of things because social media is still fairly new and could change at any time. Now the only thing left to do is to get out there and be successful!